Drop 01 / Staged founder campaign / Public preview / Not for sale yet

Unbiased / Drop 01

The Control Group

Louis and DNR model the drop because outside talent would bias the sample.

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Nine pieces. Two founders. Zero outside models.

Heavyweight blanks, small marks, and team jokes that still work when nobody explains them.

AI-staged campaign study using founder-approved public portraits / Product art shown exactly

Drop 01 / The Control Group

The drop

The only models we could afford already had the job.
Louis Amira modeling the Founding Run Crew

The manual one

Founding Run
001 / 100

One hundred white garment-dyed crews, each assigned a real sequence number. No simulated scarcity and no second run.

Unbiased / Control Group No. ___ Of 100 / Est. 2026

Color
Size
Preview only / Product remains a Shopify draft / No checkout connected